INSEAD Blue Ocean Strategy Institute
The INSEAD Blue Ocean Strategy Institute is a research and educational center focused on the principles of Blue Ocean Strategy, a business approach that encourages organizations to create new market spaces rather than competing in existing ones. Founded by W. Chan Kim and Renée Mauborgne, the institute aims to provide insights and tools for businesses to innovate and achieve sustainable growth.
The institute offers various programs, workshops, and resources to help leaders and organizations implement Blue Ocean Strategy concepts. It collaborates with academic institutions and industry leaders to advance knowledge and practice in creating value through differentiation and innovation.