Renée Mauborgne
Renée Mauborgne is a French business theorist and professor known for her work in the field of strategy and management. She is best recognized as the co-author of the influential book, Blue Ocean Strategy, which she wrote with W. Chan Kim. The book introduces the concept of creating new market spaces, or "blue oceans," rather than competing in saturated markets.
Mauborgne has held academic positions at INSEAD, a leading international business school, where she teaches strategy. Her research focuses on innovation, value creation, and the dynamics of competition, making her a prominent figure in the study of business strategy and entrepreneurship.