W. Chan Kim is a prominent business theorist and professor known for his work in strategy and management. He is best recognized as the co-author of the influential book, Blue Ocean Strategy, which emphasizes creating new market spaces rather than competing in existing ones. His research focuses on value innovation and how organizations can achieve sustainable growth. Kim is a co-director of the INSEAD Blue Ocean Strategy Institute and has taught at various prestigious institutions. His contributions to the field of strategic management have made him a sought-after speaker and consultant, helping companies navigate competitive landscapes effectively.