Hofstede refers to Geert Hofstede, a Dutch social psychologist known for his research on cultural dimensions. He developed a framework that identifies key dimensions of culture, such as individualism vs. collectivism and power distance, which help explain how cultural differences impact behavior in various societies. His work is widely used in fields like international business and cross-cultural communication. By understanding these cultural dimensions, organizations can improve their strategies for managing diverse teams and navigating global markets effectively. Hofstede's insights continue to influence how we approach cultural differences in both personal and professional contexts.