Individualism emphasizes personal freedom and self-reliance, valuing the rights and interests of the individual over the group. In individualistic cultures, people are encouraged to pursue their own goals and express their unique identities, often leading to innovation and personal achievement. Examples of individualistic societies include the United States and Western Europe. Collectivism, on the other hand, prioritizes the group’s needs and goals over those of the individual. In collectivist cultures, such as those found in Asia and Africa, people often see themselves as part of a larger community, fostering cooperation and shared responsibility. This approach can strengthen social bonds but may limit personal expression.