International business refers to the exchange of goods, services, and capital across national borders. It involves various activities such as importing and exporting, foreign investment, and establishing partnerships with companies in different countries. This type of business allows companies to expand their markets, access new resources, and increase their competitiveness on a global scale. Engaging in international business requires an understanding of different cultures, legal systems, and economic environments. Companies must navigate challenges such as currency fluctuations, trade regulations, and political risks. Successful international business operations often rely on effective communication and strategic planning to adapt to diverse market conditions and consumer preferences.