Hasbara is a Hebrew term that translates to "explanation" or "clarification." It refers to efforts made by the State of Israel and its supporters to promote a positive image of the country and explain its policies, particularly in relation to the Israeli-Palestinian conflict. This can include public relations campaigns, educational programs, and social media outreach aimed at countering negative perceptions. The concept of Hasbara encompasses various strategies, including engaging with international audiences, providing information about Israel's history and culture, and addressing criticisms. Supporters argue that it is essential for fostering understanding, while critics sometimes view it as propaganda.