Growth hacking is a marketing strategy focused on rapid growth, often used by startups and small businesses. It combines creativity, analytical thinking, and social metrics to identify the most effective ways to grow a company. The goal is to achieve maximum growth with minimal resources, often leveraging digital tools and platforms. Growth hackers use various techniques, such as A/B testing, viral marketing, and content marketing, to experiment and find the best methods for attracting and retaining customers. This approach emphasizes data-driven decision-making, allowing businesses to adapt quickly to market changes and optimize their growth strategies effectively.