User acquisition refers to the process of attracting new customers or users to a product or service. This can involve various marketing strategies, such as social media advertising, search engine optimization, and content marketing. The goal is to increase the number of people who engage with a brand, ultimately leading to higher sales and growth. Effective user acquisition requires understanding the target audience and their needs. Companies often use analytics tools to track user behavior and preferences, allowing them to tailor their marketing efforts. By focusing on the right channels and messages, businesses can improve their chances of converting potential users into loyal customers.