The Lean Startup is a business approach that helps entrepreneurs develop products and services efficiently. It emphasizes creating a minimum viable product (MVP) to test ideas quickly in the market. By gathering feedback from real customers, startups can learn what works and what doesn’t, allowing them to make informed decisions and reduce waste. This method encourages a cycle of building, measuring, and learning. Entrepreneurs use data to pivot or persevere based on customer responses. By focusing on continuous improvement, the Lean Startup approach aims to increase the chances of success while minimizing risks and costs associated with launching new ventures.