Viral marketing is a strategy that encourages individuals to share a marketing message with others, creating a rapid spread of information. This approach often utilizes social media platforms, where content can quickly reach a large audience. The goal is to generate buzz and increase brand awareness through engaging and shareable content. Successful viral marketing campaigns often rely on creativity and emotional appeal, making them memorable and relatable. Examples include humorous videos, challenges, or memes that resonate with viewers. When done effectively, viral marketing can lead to significant growth in customer engagement and sales without substantial advertising costs.