Graphic identity refers to the visual elements that represent a brand or organization. This includes logos, color schemes, typography, and imagery that create a cohesive look and feel. A strong graphic identity helps to communicate the brand's values and personality, making it easily recognizable to the audience. Creating a graphic identity involves careful design choices that align with the brand's mission and target market. Consistency in these visual elements across various platforms, such as websites and social media, reinforces brand recognition. Effective graphic identity can enhance customer loyalty and differentiate a brand from its competitors, like Coca-Cola or Nike.