Glossy paper is a type of paper that has a shiny, smooth finish. This finish enhances the vibrancy of colors, making it ideal for printing photographs, brochures, and magazines. The coating on glossy paper helps to produce sharp images and clear text, which is why it is often used in professional printing. The surface of glossy paper is typically coated with a layer of clay or other materials, giving it its reflective quality. While it is great for visual appeal, glossy paper can be more prone to fingerprints and smudges. It is commonly used in printing and advertising materials to attract attention.