Into The Gloss is a beauty website founded by Emily Weiss in 2014. It features interviews with various beauty industry professionals, celebrities, and influencers, focusing on their skincare and makeup routines. The platform aims to provide readers with insights into the beauty habits of different individuals, promoting a diverse range of products and techniques. In addition to interviews, Into The Gloss offers product reviews, beauty tips, and articles on trends in the beauty world. The site has gained a loyal following for its relatable content and emphasis on personal beauty stories, making it a go-to resource for beauty enthusiasts.