The Ordinary is a skincare brand known for its affordable and effective products. Launched in 2013 by Deciem, the brand focuses on transparency and simplicity in its formulations. Each product is designed to target specific skin concerns, using active ingredients like hyaluronic acid and retinol. The brand gained popularity for its no-frills approach, offering high-quality ingredients without the luxury price tag. The Ordinary emphasizes education, providing detailed information about each ingredient and its benefits, helping consumers make informed choices about their skincare routines.