Kylie Cosmetics is a beauty brand founded by reality TV star Kylie Jenner in 2015. It gained immense popularity for its lip kits, which include a liquid lipstick and matching lip liner, quickly becoming a must-have for makeup enthusiasts. The brand has expanded its product line to include a variety of cosmetics such as eyeshadows, blushes, and highlighters. Known for its trendy and bold colors, Kylie Cosmetics has made a significant impact on the beauty industry, often setting trends and influencing makeup styles worldwide.