The Gesellschaft für Konsumforschung (GfK) is a global market research organization based in Germany. Founded in 1934, it specializes in providing insights into consumer behavior and market trends. GfK collects and analyzes data to help businesses understand their customers and improve their products and services. GfK operates in various sectors, including retail, media, and technology. By utilizing advanced analytics and research methodologies, the organization supports companies in making informed decisions. Its findings are valuable for understanding market dynamics and enhancing customer experiences.