The Gallup Organization is a global analytics and consulting firm known for its research and polling services. Founded in 1935 by George Gallup, the organization specializes in measuring public opinion, employee engagement, and customer insights through surveys and data analysis. Gallup is widely recognized for its Gallup Poll, which tracks public sentiment on various issues, including politics, economics, and social trends. The organization also provides consulting services to help businesses and governments improve performance and decision-making based on data-driven insights.