Homonym: Funnel (Channel)
A "funnel" is a tool used to channel liquids or fine-grained substances into containers with a small opening. It typically has a wide top that narrows down to a small spout, allowing for easy pouring without spills. Funnels are commonly made from materials like plastic, metal, or glass and are used in various settings, including kitchens and laboratories.
In a broader context, the term "funnel" can also refer to a marketing concept known as the sales funnel. This model illustrates the customer journey from awareness to purchase, showing how potential customers are gradually filtered down through different stages. Understanding this process helps businesses optimize their strategies to convert leads into sales.