Homonym: Conversion (Religious)
Conversion refers to the process of changing something from one form to another. In a general sense, it can apply to various fields, such as converting units of measurement (like inches to centimeters) or changing currencies (like US dollars to euros). The goal is to make information or objects usable in a different context.
In the context of marketing, conversion specifically refers to the action taken by a potential customer, such as making a purchase or signing up for a newsletter. Businesses often track conversion rates to measure the effectiveness of their strategies in turning visitors into customers, which is crucial for growth and success.