The Marketing Funnel is a model that illustrates the customer journey from awareness to purchase. It typically consists of several stages: awareness, interest, consideration, intent, evaluation, and purchase. At the top of the funnel, potential customers become aware of a product or service, and as they move down, they show increasing interest and intent to buy. Businesses use the marketing funnel to tailor their strategies at each stage, ensuring they effectively engage customers. For example, content marketing and social media can help create awareness, while targeted ads and email campaigns can nurture leads through the consideration and evaluation stages.