Foot traffic refers to the number of people who walk into a specific location, such as a retail store, shopping mall, or event venue. It is an important metric for businesses, as higher foot traffic often correlates with increased sales and customer engagement. Businesses often analyze foot traffic patterns to optimize their marketing strategies and improve customer experiences. Factors influencing foot traffic include location, time of day, and special events. Tools like heat maps and traffic counters can help businesses track and understand these patterns effectively.