A pop-up shop is a temporary retail space that sells products or services for a limited time. These shops can appear in various locations, such as vacant storefronts, markets, or events, and are often used by brands to test new products or reach different audiences. They create a sense of urgency and excitement, encouraging customers to visit before the shop closes. Pop-up shops can feature a wide range of items, from clothing and accessories to food and art. They are popular among both established brands and small businesses, allowing them to engage with customers directly and create unique shopping experiences.