Exclusive distribution is a marketing strategy where a manufacturer grants a single retailer or distributor the rights to sell its products in a specific geographic area. This approach helps maintain brand prestige and control over how products are marketed and sold. It often leads to a closer relationship between the manufacturer and the retailer, allowing for better collaboration. This strategy is commonly used for luxury brands, such as Gucci or Rolex, where exclusivity enhances the brand's appeal. By limiting the number of sellers, companies can create a sense of scarcity, which can drive demand and increase perceived value among consumers.