The European New Car Assessment Programme (Euro NCAP) is an organization that evaluates the safety of new vehicles sold in Europe. Established in 1997, it conducts crash tests and assesses various safety features, providing consumers with information on how well cars protect occupants and pedestrians in the event of an accident. Euro NCAP uses a star rating system, with five stars being the highest score, to indicate a vehicle's safety performance. The program also encourages manufacturers to improve safety standards by publishing results and offering comparisons between different models, ultimately aiming to reduce road traffic injuries and fatalities across Europe.