Ethnographic research is a qualitative method used to study cultures and communities by observing and interacting with people in their natural environments. This approach allows researchers to gain deep insights into social practices, beliefs, and behaviors. Ethnographers often spend extended periods in the field, collecting data through participant observation, interviews, and other immersive techniques. The goal of ethnography is to understand the perspectives of individuals within a specific group, such as indigenous communities or urban populations. By documenting everyday life and cultural norms, ethnographers contribute to a richer understanding of human diversity and social dynamics.