Engagement tactics are strategies used to capture and maintain the interest of an audience. These tactics can include interactive content, such as polls and quizzes, which encourage participation. Additionally, personalized communication, like tailored emails or targeted social media posts, helps create a connection with the audience, making them feel valued and involved. Another common tactic is the use of storytelling, which can evoke emotions and foster a deeper connection. Brands often leverage social media platforms to share engaging stories and visuals, enhancing their reach. Overall, effective engagement tactics aim to build relationships and encourage ongoing interaction with the audience.