Engagement platforms are digital tools designed to facilitate interaction between businesses and their customers. They help organizations connect with their audience through various channels, such as social media, email, and websites. By providing features like surveys, polls, and feedback forms, these platforms enable companies to gather insights and improve customer experiences. These platforms often include analytics capabilities, allowing businesses to track engagement metrics and understand customer behavior. Popular examples of engagement platforms include Salesforce, HubSpot, and Zendesk. By leveraging these tools, companies can enhance their marketing strategies and foster stronger relationships with their customers.