Engagement metrics are measurements used to assess how users interact with content, such as websites, social media posts, or emails. Common metrics include likes, shares, comments, and click-through rates. These indicators help businesses and content creators understand audience interest and behavior. By analyzing engagement metrics, organizations can refine their strategies to improve user experience and increase interaction. For example, higher engagement on a social media post may suggest that the content resonates well with the audience, guiding future content creation and marketing efforts.