Empathy Mapping is a visual tool used to understand the needs, feelings, and experiences of a target audience. It helps teams identify what users think, feel, say, and do, allowing for a deeper understanding of their perspectives. This process often involves gathering insights from user research and organizing them into a structured format. The map typically consists of four quadrants: Says, Thinks, Does, and Feels. By filling out these sections, teams can create a comprehensive profile of their users, which aids in designing better products and services that resonate with their audience's true needs and emotions.