Emotional Design refers to the practice of creating products and experiences that evoke specific feelings in users. This approach considers how design elements, such as color, shape, and texture, can influence emotions and enhance user satisfaction. By prioritizing emotional responses, designers aim to create deeper connections between users and products. The concept is often associated with Don Norman, a cognitive scientist who emphasizes the importance of user experience. Emotional Design can be applied across various fields, including graphic design, product design, and user interface design, ultimately leading to more engaging and meaningful interactions.