Emily Weiss is an American entrepreneur and the founder of Glossier, a popular beauty brand known for its skincare and makeup products. She started her career as a fashion assistant at Vogue before launching her beauty blog, Into The Gloss, which gained a significant following and helped her understand consumer preferences in the beauty industry. Under her leadership, Glossier has become a direct-to-consumer success story, emphasizing community engagement and customer feedback. Weiss has been recognized for her innovative approach to beauty marketing and has received numerous accolades, including being named to Forbes' list of 30 Under 30 in the retail category.