Election advertising refers to the various methods candidates and political parties use to promote themselves and their platforms during an election campaign. This can include television commercials, online ads, posters, and flyers. The goal is to inform voters about the candidates' positions on issues and encourage them to vote. These advertisements often highlight key messages, achievements, and promises, aiming to create a positive image of the candidate. Regulations govern election advertising to ensure transparency and fairness, requiring disclosures about funding sources and limiting certain types of ads close to election day.