Voter engagement refers to the efforts and activities aimed at encouraging individuals to participate in the electoral process. This includes informing citizens about their voting rights, the importance of their vote, and how to register and cast their ballots. Organizations often work to increase awareness and motivate people, especially underrepresented groups, to take part in elections. Effective voter engagement can involve various strategies, such as community outreach, educational campaigns, and social media initiatives. By fostering a sense of civic responsibility, these efforts aim to increase voter turnout and ensure that diverse voices are heard in the democratic process, ultimately strengthening the democracy.