Advertising techniques are strategies used by companies to promote their products or services effectively. Common methods include emotional appeal, where ads evoke feelings to connect with consumers, and celebrity endorsements, which leverage the popularity of public figures to attract attention. Other techniques include using catchy slogans and memorable visuals to create brand recognition. Another popular technique is the use of social proof, where testimonials or user reviews demonstrate a product's value. Additionally, targeted advertising focuses on specific demographics to reach the right audience, while limited-time offers create urgency, encouraging consumers to make quick purchasing decisions.