Eco-friendly advertising refers to marketing practices that prioritize sustainability and environmental responsibility. This approach often involves using recycled materials for print ads, digital platforms to reduce paper waste, and promoting products that are environmentally friendly. The goal is to minimize the ecological footprint of advertising campaigns while raising awareness about sustainability. Brands that engage in eco-friendly advertising often highlight their commitment to sustainable practices and green products. By doing so, they appeal to environmentally conscious consumers who prefer to support companies that align with their values. This type of advertising not only benefits the planet but can also enhance a brand's reputation and customer loyalty.