Greenwashing is a marketing practice where companies exaggerate or falsely claim their environmental benefits to appear more eco-friendly than they actually are. This can involve misleading labels, vague language, or promoting minor sustainable practices while ignoring larger harmful impacts. Consumers may be misled by these tactics, thinking they are supporting environmentally responsible brands. To avoid falling for greenwashing, it's important to research products and look for credible certifications, such as those from the Forest Stewardship Council or Energy Star, which indicate genuine commitment to sustainability.