Sustainable marketing refers to promoting products and services in a way that considers environmental and social impacts. It aims to meet the needs of consumers while ensuring that future generations can also meet their needs. This approach often involves using eco-friendly materials, reducing waste, and supporting fair labor practices. Companies practicing sustainable marketing often highlight their commitment to sustainability through transparent communication and responsible sourcing. By focusing on long-term benefits rather than short-term gains, businesses can build trust with consumers who value ethical consumption and are increasingly aware of their purchasing choices' impact on the planet.