Green Advertising refers to marketing strategies that promote products or services based on their environmental benefits. This approach highlights how a product is eco-friendly, sustainable, or contributes to reducing environmental impact. Companies use green advertising to appeal to consumers who prioritize sustainability in their purchasing decisions. The effectiveness of green advertising relies on transparency and authenticity. Consumers are increasingly aware of greenwashing, where companies falsely claim to be environmentally friendly. Therefore, businesses must provide clear evidence of their eco-friendly practices to build trust and credibility with their audience.