E-commerce fulfillment refers to the process of receiving, processing, and delivering online orders to customers. It involves various steps, including inventory management, order processing, packaging, and shipping. Companies often use fulfillment centers to streamline these operations, ensuring that products are stored, picked, and shipped efficiently. This process is crucial for online retailers, as it directly impacts customer satisfaction and delivery times. By optimizing logistics and utilizing technology, businesses can enhance their fulfillment strategies, leading to faster service and improved overall performance in the competitive e-commerce landscape.