E-Business, or electronic business, refers to the use of the internet and digital technologies to conduct business activities. This includes buying and selling products, providing services, and managing operations online. E-Business encompasses various models, such as B2B (business-to-business), B2C (business-to-consumer), and C2C (consumer-to-consumer), allowing companies and individuals to interact and transact efficiently. E-Business also involves the use of online platforms and tools, such as e-commerce websites, social media, and mobile applications, to reach customers and streamline processes. By leveraging these technologies, businesses can enhance their visibility, improve customer engagement, and optimize supply chain management.