B2C, or Business-to-Consumer, refers to the process where businesses sell products or services directly to individual customers. This model is common in retail, e-commerce, and service industries, where companies aim to meet the needs of everyday consumers. Examples include online stores like Amazon and local shops. In a B2C model, marketing strategies often focus on attracting and retaining customers through advertising, promotions, and customer service. Businesses use various channels, such as social media and email, to engage with consumers and encourage purchases. This approach helps companies build brand loyalty and increase sales.