B2B, or Business-to-Business, refers to transactions and relationships between businesses rather than between a business and individual consumers. This model is prevalent in various industries, including manufacturing, wholesale, and services, where companies provide products or services to other companies. In a B2B context, companies often engage in bulk purchasing, long-term contracts, and collaborative partnerships. The B2B marketplace is characterized by larger transaction volumes and a focus on building lasting relationships, which can lead to increased efficiency and profitability for all parties involved.