Distributors play a crucial role in the supply chain by acting as intermediaries between manufacturers and retailers. They purchase products in bulk from manufacturers and then sell them to various retailers or directly to consumers, ensuring that goods are available in the market. This process helps streamline the flow of products and reduces the burden on manufacturers to manage retail operations.
In addition to logistics, distributors often provide value-added services such as inventory management, marketing support, and customer service. By handling these aspects, they allow manufacturers to focus on production while ensuring that retailers have the products they need to meet consumer demand.