Product distribution refers to the process of delivering goods from manufacturers to consumers. It involves various channels, such as wholesalers, retailers, and online platforms, ensuring that products reach their intended markets efficiently. Effective distribution strategies help businesses maximize their reach and improve customer satisfaction. The distribution process includes logistics, inventory management, and transportation. Companies must consider factors like location, target audience, and market demand when choosing their distribution methods. By optimizing these elements, businesses can enhance their overall performance and maintain a competitive edge in the marketplace.