The Direct Selling Association (DSA) is a national trade organization that represents companies involved in direct selling. This business model allows salespeople to sell products directly to consumers, often through personal relationships and social networks. The DSA promotes ethical business practices and provides resources for its members to help them succeed in the industry. Founded in 1910, the DSA advocates for the interests of direct selling companies and their independent sales representatives. It also conducts research, offers training programs, and works to educate the public about the benefits of direct selling. The association plays a key role in shaping policies that affect the industry.