Digital marketing strategies are plans that businesses use to promote their products or services online. These strategies often include techniques like search engine optimization (SEO), which helps websites rank higher in search engine results, and social media marketing, where companies engage with customers on platforms like Facebook and Instagram. Another important aspect is content marketing, which involves creating valuable content to attract and retain customers. Email marketing is also a key strategy, allowing businesses to send targeted messages directly to their audience. By combining these approaches, companies can effectively reach and connect with potential customers in the digital world.