A Digital Marketing Specialist is a professional who focuses on promoting products or services using digital channels. This role involves creating and managing online campaigns through platforms like social media, email, and search engines. They analyze data to understand customer behavior and improve marketing strategies. These specialists often work with tools such as Google Analytics and SEO techniques to enhance online visibility. They may also collaborate with teams to develop content that engages audiences and drives traffic to websites. Overall, their goal is to increase brand awareness and generate leads in the digital space.