A Digital Marketing Agency is a company that specializes in promoting products or services through online channels. These agencies use various strategies, including search engine optimization (SEO), social media marketing, email marketing, and content creation, to help businesses reach their target audience effectively. These agencies often work with clients to develop tailored marketing plans that align with their goals. By leveraging data analytics and digital tools, a digital marketing agency can track campaign performance and make adjustments to improve results, ensuring that clients achieve maximum return on investment (ROI).