Digital Fashion Marketing refers to the use of online platforms and tools to promote fashion brands and products. This approach leverages social media, websites, and email campaigns to reach a wider audience, engage customers, and drive sales. It allows brands to showcase their collections through visually appealing content and targeted advertising. Additionally, influencer marketing plays a significant role in digital fashion marketing. Brands collaborate with popular figures on platforms like Instagram and TikTok to enhance their visibility and credibility. This strategy helps create authentic connections with consumers, making it easier for them to discover and relate to new fashion trends.